Module 2: Product Market Fit & Evaluation

Module 2 - Learning outcomes:

  • understand purchase decision mechanisms and why people buy
  • understand where the buyers get the most influence on the buying decision
  • understand that buyer’s respond psychologically to visual elements and storytelling
  • understand that value is relative; every buyer has his own scale
  • understand that buyers tend to buy what others are buying i.e., the crowd effect



  • Prof. Marco Kalz, Professor of Technology-Enhanced Learning at Heidelberg University of Education.
  • Prof. Symeon Retalis, Professor at the University of Piraeus, Greece (Technology-Enhanced Lifelong Learning) and Chief Scientific Officer at Kinems Inc.(
  • Colin Magee, LearnLaunch, USA Expert on Product-Market Fit for EdTech, PV Consulting.

Total teaching hours:  4 teaching hours


Module 2 - Videolecture

ENTER EdTech Training - Module 2 (Videolecture)

Module 2 - Learning Materials

Module 2 - Product Market Fit (online version)
Module 2 - Product Market Fit (pdf version)

Module 2 - Related material for further reading

EdTech Testbeds: Models for improving evidence

This report looks at examples of EdTech testbeds from around the world and suggests four models for how to deliver an EdTech testbed in the UK.

Is My Ed Tech Tool Making a Difference? An Entrepreneur’s Guide to Using Research to Improve Products and Measure Impact.

NewSchools Venture Fund team has developed a guide designed for entrepreneurs at any stage of their development cycle.