Value proposition design: How to create products and services customers want

Osterwalder, Alexander, et al.

Description

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

  • Maturity of Venture | Stage (old)
  • Validate Idea Stage (pre-seed stage)
  • Step for landing a product
  • IDEA
  • Understand Steps
  • Outline Business
  • How to ...
  • Find advices on how to proceed
  • Find Business model
  • Approach to the market
  • B2C
  • B2B
  • Hybrid
  • Validation Status
  • To be validated
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