Module 5: Commercialisation, Marketing, and Pitching

Module 5 - Learning outcomes:

  • understand the meaning of commercialization and its key components
  • understand the essential theory behind marketing strategy & the link to commercialization
  • acquire the marketing tactics for promoting your start-up & your innovative idea (marketing tools, channels)
  • understand the importance of social media in promoting your innovative educational product/service, and be in the position to develop targeted social media posts
  • understand key approaches, methodologies, and business tools that assist in the commercialization of the product/service


  • Evi Stavrou, Social Media and Marketing Manager, GrantXpert Consulting
  • Christina Achilleos, EU Funding Consultant, Head of Erasmus+ Unit at GrantXpert Consulting

Total teaching hours:  4 teaching hours


Module 5 - Videolecture

ENTER EdTech Training - Module 5 (Videolecture)

Module 5 - Learning Materials

Module 5 - Commercialisation, Marketing, and Pitching (online version)
Module 5 - Commercialisation, Marketing, and Pitching (pdf version)

Module 5: Related material for further reading

How to size invisible markets and tap into oceans of demand

This resource discusses the notion of "nonconsumption," which refers to underlying demand that exists but that goes unexpressed for lack of suitable products. Instead, people go without, all the while retaining the underlying need to make progress in an area of their lives.

Marketing online training

While good eLearning system is a must, you need to sell it as well. Priciples of good eLearning marketing and selling from the entrepreneurs.