Module 3: Sales Process

Module 3 - Learning outcomes:

  • define product market fit
  • identify your ideal customer segment
  • conduct customer discovery research
  • measure and observe product market fit



  • Vitor Figueiredo, Professor of Management, University of Beira Interior, Portugal and provider of Business Consulting and Services
  • Igor Razbornik, Founder of PIA Information systems services, information systems development and business digitization solutions company in Slovenia

Total teaching hours:  4 teaching hours


Module 3 - Videolecture

ENTER EdTech Training - Module 3 (Videolecture)

Module 3 - Learning Materials

Module 3 - Marketing and Sales (online version)
Module 3 - Marketing and Sales (pdf version)

Module 3: Related material for further reading

How to Close a Sale (6 Sales Closing Techniques That Work)

There’s no one way to close a deal, but these tips will help you create a winning game plan.

The Stages of the Negotiation Process - Shapiro Negotiations

Negotiation is a process undertaken by at least two separate individuals or groups who desire different outcomes regarding a specific event or situation. Thus, understanding how to negotiate is a critical skill to build, benefitting both your personal and business life.